Wella True Grey Activator 500ml

Naturally, grey hair can appear dull and dry looking, as the hair can lack shine, and be hard to manage and style. It can also be unevenly distributed and often greyer on the front temple areas.

Wella Professionals is bringing you its TRUE GREY a new oxidative silver revitalising treatment, for naturally grey hair. Free of commitment. Free of damage. Enabling hairdressers to offer to their grey clients more than a haircut, reducing the yellowness and leaving hair feeling soft, full of shine, and manageable.

A dedicated low volume activator, to ensure results are free of lift and damage.

• Suitable for different percentages of grey hair, from 50 to 100% grey
• Designed without ammonia, MEA, animal-derived ingredients, and perfume
• Dermatologically tested
• Oxidative grey pigments