Vibrant and long lasting semi-permanent colours designed to fade gradually. Use each colour on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.
Smooth, workable viscosity for next-level blending and saturation while using less product.
Helps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.
There are so many moving parts in creating a color line, including what we know artists want out of the color’s base, what shades they need, what fragrance they can enjoy day after day and hour after hour behind the chairs. Cheap Date happened to be the one that was key in that fragrance testing as each new fragrance came back mixed into our pastel pink. With an unbelievable number of versions, customizing, combining, and diluting different fragrances, we had finally locked it in, also making Cheap Date our first approved shade in the collection.
BENEFITS
• Long lasting vibrancy
• Beautiful fade
• Fast smooth application
• Conditioning & detangling formula
• Intermixable & customizable
FEATURES
• Vegan formula
• No animal testing
• Gluten free
• Ammonia free
• Paraben free
• MEA free
• PPD free
Includes Rice Protein, which adds natural shine, helps to bind moisture, and can increase flexibility and strength of hair.
HOW TO
1. Start with clean, dry hair. Colours are most vibrant when hair is pre-lightened.
2. Apply desired colour(s) in 1/4 - 1/2 inch sections, making sure to completely saturate from roots to ends.
3. Process at room temperature for 35 minutes. No heat.
4. Rinse thoroughly with cool water and high pressure. Do not shampoo. Condition ends if needed.
5. Dry and style as desired.
INGREDIENTS
WATER/AQUA/EAU, CETYL ALCOHOL, GLYCERIN, STEARALKONIUM CHLORIDE, GLYCERYL STEARATE, PROPANEDIOL, PEG-100 STEARATE, GUAR HYDROXYPROPYL TRIMONIUM CHLORIDE, CETEARYL ALCOHOL, STEARYL ALCOHOL, METHYLPROPANEDIOL, CETEARETH-20, FRAGRANCE/PARFUM, HYDROLYZED RICE PROTEIN, CAPRYLYL GLYCOL, CITRIC ACID, QUATERNIUM-75, POLYQUATERNIUM-80, TETRASODIUM GLUTAMATE DIACETATE, DIDECYLDIMONIUM CHLORIDE, BENZYL ALCOHOL, SODIUM CHLORIDE, POTASSIUM SORBATE, SODIUM BENZOATE, HEXYL CINNAMAL, BASIC RED 51